Free Tool

See what your ad budget could actually produce.

Pick your industry, enter your monthly budget and average job value — we'll estimate leads, booked jobs and revenue using our blended account benchmarks.

Your Numbers

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Assumes a 35% lead-to-booked-job close rate, consistent with our blended account averages — adjust the inputs above to match your own numbers.

Estimated Monthly Outcome

Estimated qualified leads

Estimated booked jobs

Estimated revenue

Implied ROAS

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*Illustrative estimate based on blended account benchmarks, not a guarantee. Your actual cost-per-lead, close rate and job value will vary by market and competition.

How this is calculated: we start from our blended average of $95 per qualified lead and 3.6x average PPC ROAS across 10 industries, then apply an industry-specific cost adjustment (law firms and medical practices typically cost more per lead than towing or plumbing, for example) and a 35% lead-to-booked-job close rate. Swap in your own budget and job value to see the range — then talk to us for a plan built around your actual numbers, not an estimate.

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Estimates are a starting point. A growth plan is the real thing.

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