Towing · Texas
$5,000/mo ad spend · optimised to answered calls · prepared by Leads2Sky
- ☐Export 90 days of search terms and call recordings
- ☐Check LSA eligibility, screening status and review count
- ☐Map current bids against your real dispatch radius
- ☐Confirm every call is tracked back to a campaign
| Campaign | What it does | Monthly budget and share |
|---|---|---|
| Local Services Ads | pay per lead, Google-screened badge, tap-to-call | $2,250 · 45% |
| Search | tow truck + roadside terms, bid zones by dispatch radius | $2,250 · 45% |
| Remarketing | site visitors who didn't call | $500 · 10% |
Bid zones: ×1.5 inside 8 mi of the yard, ×1.0 to 15 mi, ×0.4 beyond — not one flat city-wide bid.
schedule · 24/7, with a +30% modifier after 6 pm and on holiday weekends.
South · Holiday-weekend highway volume and hurricane evacuations are the peaks; summer heat failures fill the gaps.
Budget moves weekly toward the campaign with the lowest cost per answered call. Anything above 1.5× target for 14 days is cut.
One page: what we spent, what it bought, what changes this week. The same dashboard we look at, shared with you. Month-to-month, thirty days' notice, and the account stays yours.
What we won't put on this sheet: a leads-per-month promise. Your target for answered calls is set on day 21 from your own first clicks, not from a table.