Google Ads for Dental Practices & Multi-Location Groups
Fill the chair with patients who actually need what you do best.
Generic "dentist near me" bidding competes on the most expensive, lowest-margin terms in the vertical. We build campaigns around your highest-value procedures — implants, Invisalign, cosmetic work — with HIPAA-conscious tracking and a feedback loop from actual show rate, not just booked appointments.
Ready to see it applied to your account?
Get a free audit of your current setup and a concrete plan for what we'd change first.
Where most Dental Practices accounts leak money.
Generic "Dentist Near Me" Bidding
Competing on broad terms burns budget on price-shoppers rather than the high-margin procedures — implants, Invisalign, cosmetic — that actually move revenue.
No-Show Leads
A booked appointment isn't a won patient if a meaningful share never show up. Optimizing to bookings alone hides the real cost per patient.
Tracking That Risks Compliance
Most agencies either skip conversion tracking on healthcare accounts entirely or set it up in a way that creates HIPAA exposure. Neither is acceptable.
One Funnel for Every Location
Multi-location practices sharing one campaign and one landing page can't tell which office is actually converting — or serve patients the right office and hours.
The one lever most Dental Practices accounts are missing.
Drawn from the account structure we build, annotated the way we mark up a client's own screenshots on the audit call.
- Implants
- Invisalign
- New-patient hygiene
High-margin procedures first — every time, not just when someone remembers.
How we run Dental Practices campaigns.
Procedure-Tier Bidding
Budget is weighted toward your highest-value procedures first, instead of spreading evenly across every service line regardless of margin.
HIPAA-Conscious Tracking
Call and form tracking are configured to capture conversion data without passing protected health information through third-party ad platforms.
Procedure-Specific Landing Pages
New-patient traffic for implants, Invisalign, or general care each land on a page built for that specific decision, not one shared homepage.
Show-Rate Feedback Loop
Actual show-rate data feeds back into bidding so the account optimizes toward patients who show up, not just appointments that get booked.
Services we pair with Dental Practices.
Frequently asked.
Is your conversion tracking HIPAA compliant?+
We configure tracking to avoid passing protected health information to ad platforms, and can work within your existing compliance requirements and BAAs where applicable.
Do you work with multi-location dental groups?+
Yes — each location gets its own campaign, landing page, and reporting, rolled up into a group-level view for ownership or DSO management.
Ready to see what looks like with a real flight plan?