Paid Social

Facebook & Instagram ads built for local demand generation.

We use Meta's targeting and creative testing engine to put your offer in front of homeowners and buyers in your service area — before they even start Googling.

2.4x

avg. lower cost-per-lead vs. client's prior agency

Sponsored
2.4k 186 CPL -2.4x lower
Live audience: 48.2k

What's Included

Everything needed to turn meta ads into revenue.

Full-funnel campaign structure: awareness, lead-gen, retargeting

Native lead forms + landing page funnels, tested against each other

Creative production guidance — ad angles, hooks and UGC-style scripts

Hyper-local audience targeting by service radius, income & intent signals

Pixel + Conversions API setup for accurate tracking post-iOS14

Weekly creative refresh to fight ad fatigue and keep CPMs low

Retargeting sequences for site visitors, form abandoners & past customers

Monthly performance report tied to actual booked revenue, not just leads

Our Process

How we run meta ads.

01

Offer & Audience Mapping

We identify the 2-3 offers most likely to convert cold local traffic, and build lookalike + interest audiences around your best existing customers.

02

Creative Testing Sprints

We test multiple hooks, formats and angles simultaneously to find winners fast, then pour budget into what's proven.

03

Funnel Optimization

Lead forms vs. landing pages, instant vs. scheduled — we A/B everything downstream of the click, not just the ad.

04

Retarget & Repeat

We build always-on retargeting so nobody who showed interest slips through, and layer in seasonal campaigns for recurring-revenue services.

FAQ

Questions about meta ads.

Ask us directly

It helps, but it's not required — we can start with proven ad templates and UGC-style creative and refine with your brand assets as we go.

Extremely effective for dental, physiotherapy/chiropractic, home services and auto — anywhere the buying decision is emotional or visual. We'll be honest if it's not the right fit for your business.

We implement Conversions API server-side tracking alongside the pixel so your data stays accurate even with browser restrictions.