Paid Search

Google Ads that convert clicks into booked jobs.

We build and manage Search, Performance Max, Local Service Ads and Call-Only campaigns around one number: your cost per booked customer — not your cost per click.

3.8x

avg. ROAS across active PPC accounts

google.com/search?q=emergency+plumber
Ad www.yourbusiness.com

24/7 Emergency Plumbing — Same-Day Service

Cost per booked job -38%
+42% CTR

What's Included

Everything needed to turn ppc & google ads into revenue.

Full account build or teardown & rebuild of your existing Google Ads account

High-intent keyword research mapped to real buyer language, not guesswork

Call tracking + conversion tracking wired into GA4, Google Ads & your CRM

Landing pages built (or optimized) specifically for the ad, not your homepage

Negative keyword management to stop wasted spend within week one

Weekly bid & budget optimization based on cost-per-booked-job, not vanity CTR

Local Service Ads (Google Guaranteed) setup for trades & professional services

Transparent monthly reporting call — plain English, no jargon

Our Process

How we run ppc & google ads.

01

Audit & Account Architecture

We map your services, service areas and margins, then architect campaigns around the jobs that are actually profitable for you.

02

Tracking First, Ads Second

Before we spend a dollar, we install call tracking and conversion tracking so every lead is attributable to the keyword that produced it.

03

Launch & Aggressive Optimization

First 30 days are optimization-heavy — daily search term review, negative keywords, bid adjustments by time/location/device.

04

Scale What Converts

Once we know your true cost-per-customer, we scale winning campaigns and cut the rest — this is where ROAS compounds.

FAQ

Questions about ppc & google ads.

Ask us directly

Most accounts start generating qualified calls and form fills within the first 5-10 days. Meaningful ROAS data usually takes 3-4 weeks of spend to stabilize.

No. We work month-to-month after an initial 90-day optimization window, because that's how long real bid data takes to mature.

It depends on your industry and market competitiveness — we'll give you a realistic number on your strategy call rather than a generic minimum.