Roofing & Exterior Playbook
Weather-triggered campaign scaling built to catch storm-damage search spikes within hours, turning quote requests into signed jobs.
Roofingandexteriorcontractoradspendcommonlystaysflatmonthtomonthdespitedemandbeingalmostentirelystorm-driven—meaningtheaccountunderspendsduringthehighest-valueweeksandoverspendsduringquietones.
The Approach
Weather-Trigger Rules
Automated rules tied to regional storm-damage forecasts scale budget and bids within hours of a weather event, instead of waiting for a manual monthly review to catch the spike.
Insurance-Claim Landing Path
A dedicated landing page and ad set target storm-damage insurance-claim searches specifically, separate from routine "roof replacement quote" traffic.
Quote-to-Job Tracking
CRM integration closes the loop from ad click to signed job, so storm-response ad copy can be judged on contracts, not just form fills.
The storm doesn't wait for Monday's budget review. Neither do we.
Ready to see what looks like with a real flight plan?