Multi-Location Home Services
Hyper-local campaigns plus GEO citations across every service area, HVAC and plumbing alike.
The Challenge
A multi-truck HVAC and plumbing operator ran one blended account across five service areas, with budget drifting to whichever area happened to convert best in a given week rather than reflecting real demand or truck capacity in each territory.
The Approach
Per-Territory Campaigns
The single blended account was split into five geo-fenced campaigns, one per service area, each with its own budget tied to that territory's truck capacity.
Emergency vs. Maintenance Split
"AC not cooling" and "AC maintenance plan" searches were separated into distinct ad groups and landing pages instead of competing inside the same generic campaign.
GBP & Citation Buildout
A Google Business Profile and consistent local citation set was built for every service area, closing a local-pack visibility gap in three of the five territories.
Weekly Weather-Driven Reallocation
Budget review moved from monthly to weekly, with bid and budget shifts triggered directly by short-term weather forecasts across the service footprint.
The Results
- Cost per booked job down 51% across the account
- Booked jobs scaled 4.6x within two quarters
- All five service areas ranking in the local pack, up from two
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