Multi-Location Home Services Playbook
Hyper-local campaigns plus GEO citations across every service area, HVAC and plumbing alike.
Multi-truckHVACandplumbingoperatorscommonlyrunoneblendedaccountacrosseveryservicearea,withbudgetdriftingtowhicheverareahappenedtoconvertbestinagivenweekratherthanreflectingrealdemandortruckcapacityineachterritory.
The Approach
Per-Territory Campaigns
The blended account is split into geo-fenced campaigns, one per service area, each with its own budget tied to that territory's truck capacity.
Emergency vs. Maintenance Split
"AC not cooling" and "AC maintenance plan" searches are separated into distinct ad groups and landing pages instead of competing inside the same generic campaign.
GBP & Citation Buildout
A Google Business Profile and consistent local citation set is built for every service area to close local-pack visibility gaps territory by territory.
Weekly Weather-Driven Reallocation
Budget review moves from monthly to weekly, with bid and budget shifts triggered directly by short-term weather forecasts across the service footprint.
One campaign per service area, not one campaign pretending to cover all of them.
Ready to see what looks like with a real flight plan?