Multi-Location Dental Playbook
Search rebuilt around high-value procedures like implants and Invisalign, built to pre-qualify new-patient leads before they hit the front desk.
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The Approach
Procedure-Tier Restructure
Campaigns are rebuilt to weight budget toward implants and Invisalign first — the highest-margin procedures — instead of spreading spend evenly across every service.
Location-Specific Landing Pages
Each office gets its own landing page with correct hours, address, and booking flow, replacing a single shared homepage that confuses which location a lead is contacting.
HIPAA-Conscious Call Tracking
Call tracking is configured to capture conversion volume without passing protected health information to ad platforms, keeping the account compliant while still measurable.
Show-Rate Feedback Loop
Actual appointment show-rate data, not just bookings, feeds back into bid strategy so the account optimizes toward patients who show up.
Implants first. Cleanings later.
Ready to see what looks like with a real flight plan?