Multi-Chair Dental Practice
Rebuilt Search around high-value procedures like implants and Invisalign, pre-qualifying new-patient leads before they hit the front desk.
The Challenge
A three-location dental practice was bidding evenly across every service line — from routine cleanings to implants — on one shared campaign and landing page, with no visibility into which location a lead actually belonged to.
The Approach
Procedure-Tier Restructure
Campaigns were rebuilt to weight budget toward implants and Invisalign first — the highest-margin procedures — instead of spreading spend evenly across every service.
Location-Specific Landing Pages
Each of the three offices got its own landing page with correct hours, address, and booking flow, replacing a single shared homepage that confused which location a lead was contacting.
HIPAA-Conscious Call Tracking
Call tracking was configured to capture conversion volume without passing protected health information to ad platforms, keeping the account compliant while still measurable.
Show-Rate Feedback Loop
Actual appointment show-rate data, not just bookings, was fed back into bid strategy so the account optimized toward patients who showed up.
The Results
- Cost per new-patient booking down 39%
- New-patient bookings scaled 3.4x, concentrated in implant and Invisalign inquiries
- Show rate improved as booking quality, not just volume, became the optimization target
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