Med Spa & Wellness Playbook
Service-specific landing pages tested against a single generic page, built to lift booked consultations for injectables and laser treatments.
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The Approach
Service-Specific Landing Pages
Injectables, laser, and body contouring traffic are split into dedicated landing pages, each tested head-to-head against a generic homepage.
Weekly Creative Refresh Pipeline
A rotating weekly creative pipeline replaces a static ad set, matched to the fast fatigue cycle typical of aesthetics-vertical Meta audiences.
Membership Funnel
A standalone membership offer and landing page surfaces the highest-LTV path, instead of leaving it buried as a line item on the services page.
Policy-Safe Creative Review
Before/after and injectable-related creative is reviewed against current platform policy pre-launch, avoiding the mid-flight disapprovals that stall scaling.
Fully booked isn't the same as overbooked.
Ready to see what looks like with a real flight plan?