Med Spa & Wellness Studio
Service-specific landing pages beat a single generic page in testing, tripling booked consultations for injectables and laser treatments.
The Challenge
A med spa's Meta and Google campaigns all routed to one generic services homepage, and creative had been running unchanged for months — a common cause of the sharp ad fatigue this vertical sees.
The Approach
Service-Specific Landing Pages
Injectables, laser, and body contouring traffic were split into three dedicated landing pages, each tested head-to-head against the original generic homepage.
Weekly Creative Refresh Pipeline
A rotating weekly creative pipeline replaced the static ad set, matched to the fast fatigue cycle typical of aesthetics-vertical Meta audiences.
Membership Funnel
A standalone membership offer and landing page was built, surfacing the highest-LTV path that had previously been buried as a line item on the services page.
Policy-Safe Creative Review
Before/after and injectable-related creative was reviewed against current platform policy pre-launch, ending a pattern of mid-flight ad disapprovals that had stalled scaling.
The Results
- Cost per booked consultation down 44%
- Booked consultations scaled 3.6x for injectables and laser treatments
- Membership funnel became a standalone, trackable revenue line for the first time
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