Auto Dealership Playbook
Inventory-fed PMax campaigns synced to live VDPs, built to turn listing views into showroom appointments without wasting spend on sold units.
DealershipPerformanceMaxcampaignscommonlyrunoffaweekly-uploadedinventoryfile,meaningadskeepservingforvehiclesthatsolddaysearlier—whilesalesandservicedepartmentbudgetssitinthesameaccount,quietlycompetingeverymonth.
The Approach
Live Feed Sync
PMax is connected to the dealership's DMS for a near-real-time inventory feed, so ads for a given vehicle stop serving the same day it sells rather than a week later.
Sales/Service Budget Split
Sales and service department campaigns are separated into distinct budgets with distinct goals, ending the pattern where one department quietly starves the other's seasonality.
VDP-Level Conversion Tracking
Lead forms, calls, and trade-in tool starts are tracked per vehicle detail page, revealing which listings and price points actually produce showroom visits.
Stop advertising the car someone bought last week.
Ready to see what looks like with a real flight plan?