Independent Auto Dealership
Inventory-fed PMax campaigns synced to live VDPs, turning listing views into showroom appointments without wasting spend on sold units.
The Challenge
A dealership's Performance Max campaigns ran off a weekly-uploaded inventory file, meaning ads kept serving for vehicles that had sold days earlier — and sales and service department budgets sat in the same account, quietly competing every month.
The Approach
Live Feed Sync
PMax was reconnected to the dealership's DMS for a near-real-time inventory feed, so ads for a given vehicle stopped serving the same day it sold rather than a week later.
Sales/Service Budget Split
Sales and service department campaigns were separated into distinct budgets with distinct goals, ending a pattern where service ramped up right as sales needed budget for a lot clearance event.
VDP-Level Conversion Tracking
Lead forms, calls, and trade-in tool starts were tracked per vehicle detail page, revealing which listings and price points were actually producing showroom visits.
The Results
- Cost per showroom appointment down 33%
- Showroom appointments scaled 2.9x
- Wasted spend on sold-unit ads effectively eliminated
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