D2C Skincare Playbook
A structured PMax and creative-testing loop, built to cut acquisition cost as order volume scales.
Direct-to-consumerskincareaccountscommonlyplateauonPerformanceMax,withcreativeassetsthathaven'tbeenrefreshedinmonthsandnostructuredprocessfortestingnewanglesbeforescalingthem.
The Approach
Creative Testing Loop
A structured weekly testing cadence replaces ad-hoc creative uploads, isolating which product angles and formats actually drive incremental orders before scaling budget behind them.
PMax Asset Group Rebuild
Asset groups are restructured around distinct customer segments instead of one broad group, letting Performance Max's automation work with cleaner signal.
GAQL-Driven Waste Cleanup
Custom scripts flag underperforming search terms and audience segments automatically, catching wasted spend manual review tends to miss.
Creative gets tested before it gets trusted.
Ready to see what looks like with a real flight plan?