D2C Skincare Brand
Rebuilt the PMax + creative testing loop, cutting acquisition cost while tripling order volume.
The Challenge
A direct-to-consumer skincare brand's Performance Max campaigns were plateaued, with creative assets that hadn't been refreshed in months and no structured process for testing new angles before scaling them.
The Approach
Creative Testing Loop
A structured weekly testing cadence replaced ad-hoc creative uploads, isolating which product angles and formats actually drove incremental orders before scaling budget behind them.
PMax Asset Group Rebuild
Asset groups were restructured around distinct customer segments instead of one broad group, letting Performance Max's automation work with cleaner signal.
GAQL-Driven Waste Cleanup
Custom scripts flagged underperforming search terms and audience segments automatically, catching wasted spend that manual review had been missing.
The Results
- Customer acquisition cost down 42%
- Order volume scaled 3.1x
- A repeatable weekly creative-testing process replaced ad-hoc uploads
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