Towing & Roadside Playbook
Local Services Ads bidding built around real-time dispatch radius, so budget follows profitable calls through peak storm season, not a flat citywide guess.
AtypicaltowingoperatorrunsSearch-onlycampaignswithaflatcitywideradius,competingforexpensivegenerickeywordswhilelosingLocalServicesAdsvisibilitytosmallercompetitorswithstrongerreviewcounts—withnoseasonaladjustmentforstorm-drivendemandspikes.
The Approach
Call Tracking Rebuilt First
Every campaign gets dynamic call tracking wired across Search, LSA, and the website before a dollar moves — most towing accounts have only ever measured cost-per-click, never cost-per-call.
LSA Launched Alongside Search
Local Services Ads is set up from scratch, including the background-check verification process, and budgeted separately from Search instead of treating them as competing channels.
Dispatch-Radius Bid Zones
Geography is split into concentric dispatch zones with independent bids, replacing a single flat-radius setting that burns budget on unprofitable long-haul calls.
Review Velocity Program
A post-job SMS review-request flow is built to lift both LSA ranking (which weights review volume) and organic local pack visibility.
Every call answered is a truck already moving.
Ready to see what looks like with a real flight plan?