Google Ads for Independent & Franchise Auto Dealerships
Stop paying to advertise cars you already sold.
Dealership inventory turns over daily, but most Google Ads accounts don't — static campaigns keep spending on vehicles that sold last week. We sync Performance Max directly to your live feed, separate sales from service department budgets so they stop competing with each other, and track conversions down to the individual VDP, not just the click.
Ready to see it applied to your account?
Get a free audit of your current setup and a concrete plan for what we'd change first.
Where most Auto Dealers accounts leak money.
Stale Inventory Ads
Static campaigns keep running against vehicles that sold days ago, burning impressions and budget on inventory you no longer have.
Sales vs. Service Cannibalization
One blended account means your sales and service department campaigns compete against each other for the same budget instead of each getting what they need.
VDP Views Aren't Leads
Tracking clicks to a vehicle detail page isn't enough — without conversion tracking on the actual lead form, call, or trade-in tool, you can't tell which listings are producing buyers.
Third-Party Marketplaces Eat Margin
Overreliance on Autotrader- and Cars.com-style leads means paying a premium per unit for demand you could be capturing directly at a lower cost through owned channels.
Stop paying to advertise cars you already sold.
How we run Auto Dealers campaigns.
Inventory-Fed PMax
Performance Max campaigns sync directly to your live inventory feed, so ads for a given vehicle stop the moment it's sold — not days later.
Sales & Service Separated
Sales and service department campaigns run as distinct budgets with distinct goals, instead of one account quietly starving the other.
VDP-Level Conversion Tracking
Every vehicle detail page is instrumented for lead forms, calls, and trade-in tool starts, so spend can be attributed to the listings actually producing buyers.
Trade-In Tool CRO
The trade-in value tool is treated as a primary conversion path and optimized directly, since it's often the highest-intent action on a dealership site.
Services we pair with Auto Dealers.
Frequently asked.
Do you integrate with our existing inventory feed / DMS?+
Yes — we work with standard inventory feed formats from most major DMS and website providers to keep Performance Max synced to live stock automatically.
Can you run sales and service as separate budgets?+
Yes, and we recommend it for any multi-department dealership — shared budgets almost always mean one department quietly loses out to the other's seasonality.
Ready to see what looks like with a real flight plan?